Programme
Welcome & registration
8.30-10.30Welcome & registration
8.30-9.00Gilles Samyn - Management of Complexity
9.00-9.45Complexity is not chaos...
More infosManagement of Complexity
“Complexity is not chaos. Punctuation points are seen as threats by many although one can look at them as opportunities. Who’s got the mindset to deal with complexity?”
Arnoldo Hax - The Delta Model
9.45-10.30The Delta Model, the key to the castle of your customers...
More infosArnoldo Hax is MIT's Professor of Strategy. He also holds the chair of Management at MIT (Boston). Prof. A. Hax's model has been adopted by several companies: GM, Unilever,...He will explain the succes of his model,and how far it is applicable on Belgian companies. Who's got the strategic power?
Coffee Break
10.30-11.00Thierry Maillet & Fons Van Dyck
11.00-12.00Thierry Maillet: "No saturated markets"
Fons Van Dyck: "Belgian consuming trends"
More infosThierry Maillet: There are no satured markets. Only saturated minds. But where does our actual society create new opportunities for Consumer Goods and Retailers ? Who's got the power of the "new systems"
Fons Van Dyck: How does the current economic crisis affects consumer behavior and what about its impact on tomorrow’s society at large ? What are key learnings for brands and for retailers in particular? Thriving on a crisis.
Arnoldo Hax & Jacob Ronsholt
12.00-12.30
More infosRound table with top speakers
12.30-13.00More infosCocktail & lunch
13.00-14.00
Testimoniaux
Albert RagonManaging Director Danone Belgium
As a leading branded FMCG manufacturer, Danone has to deal with complex strategies: brand strategy, product strategy, corporate strategy... For this, our middle and high level management will find inspiration at the 2010 edition of My Brands seminar.
